Press Kit

Key Features

• Gradual Wake Technology. Shifts your wake time allowing your body to naturally adapt to earlier mornings without the shock of sudden alarm changes. Ensure sustainable transformation without burnout.
• Morning Goals. Wake directly into your personalized morning routine with one-tap goal tracking for journaling, exercise, meditation, and personal projects.

Who is this app for?

• Side-hustlers with day jobs who want to build their business before 9AM because evenings are are dead-zones and weekends aren't enough to achieve their dreams.
• People with dusty journals and unused gym memberships who want to finally follow through on self-improvement because they're tired of ending each year exactly where they started.
• Aspiring writers/artists with 'day jobs' who want to create before their energy is drained because their dreams die a little more each night because they're too tired to work on them.
• Overwhelmed parents who want to have quiet time for themselves before chaos begins because they've lost their identity beyond 'mum' or 'dad' and desperately need space to remember who they are.

Why did I create this?

As a parent with young kids, My days started and ended with chaos. I didn't have time for myself. To make time for myself I experimented with gradual changes in my morning routine to make more time. The 5 AM Club by Robin Sharma already explored this concept but I wanted to try it for real.

So I started experimenting with gradual changes in my alarm schedule. I researched circadian rhythms and found a method that worked for me. So subtle my body didn't resist. In 30 days, I was naturally waking at 5 AM, energized and ready to spend time focusing on myself.

Pricing

Morning Club is free to download. You can upgrade for £4.99/month or £19.99/year to gain access to all functionality.